Not Sponsored!!!

Bookbub is a nice site that provides endless lists of ebooks on sale–or even free–for you based on your preferences. As a reader, this is a great free site to find your next favorite ebook.

But what if you’re an author? o_O

side note → Please remember that this site primarily works for ebooks. But it’s not like your hardcover or paperback will be left out in the cold. Once a customer clicks on a link to buy your discounted ebook, that link will lead to your Amazon or B&N or other site page that is selling that book, and the customer has the option to choose which copy of the book they want.

As a reader, I enjoy the site, but not much can be said about that part. You sign up with your email address, choose which genres you want to hear deals about, and then you start. It’s really simple.

As an author… I think I’d like to share my experience with the site so far. [I’m exploring the site as I write this post, so a lot of back and forth here]

Where To Start

bookbub - author

At the very bottom of the home page is a list of helpful links, depending on what you’re looking for. If you’re an author and wish to have an account to promote your book, you can look for the ‘Publishers & Authors’ section to start a Partner account.

Now, a couple months ago, I myself tried starting an account with Bookbub to get my book on there, just to see if it was possible as a self-published author. If I remember correctly, promoting through here is not free. This post will explain more.

The site caters to few geographical locations, and each location has its own… I guess you can say ‘fee.’ You can expect that the U.S. was the most expensive, while places like India were only around $10.

[This just in: the geographic locations are U.S., U.K., Canada, and India]

Author Profile

bookbub - pending approval

As I am writing this post, I decided to try the site again, just so that I can share with you the step-by-step process. Something must’ve changed, because when I wanted to ‘Claim an Author Profile’, I got all the way to the ‘Pending Approval’ part.

To claim my profile, I had to verify it was me either through a Twitter or Facebook account, so it would be in your best interest to have one of those if you choose to try Bookbub.

And, can I just say how excited I was that I was able to find myself? Me, a lowly independent author… was searchable through Bookbub!

So there might be a second part to this post. I don’t know what’s going to happen once my profile is approved. I’m a little nervous, though, because… I don’t have, like, money…. This might be where my Bookbub author adventure ends… but we’ll see.


bookbub - deals

Bookbub is mainly used for promotions and discounts. In your Author Profile, you can provide your bio and all the books you’ve written, as well as where to buy them. Once that’s done, you can start submitting deals.

Once you’ve made a partner account and claimed your profile (or your profile is pending), you can start to submit a new deal. You’ll find the link to start one on your Partner Dashboard.

bookbub - new deal

When you’re making your Author Profile, the site will ask you to add your books.

Seeing as I have only one, all I have is… that one. If your book is on sites like Amazon, B&N, Kobo, Google Play, or Apple iBooks, then it shouldn’t be a problem to find them and add them to your profile. The site has optional links for only these retailers.

side note → While Bookbub is promoting this deal on your book, YOU ultimately have to set up the actual deal on your retailer site(s). The Partners support center has more information, though all I found regarding this was this post. You don’t need to have a Partner account to get to this FAQ section.

Once you’ve chosen the book for your New Deal, the site then asks you to choose the Category (mine would be fantasy).

The next step is Pricing,. It provides different pricing options for the U.S., U.K., Canada, and India. See the Side Note just above this one. You submit the pricing on Bookbub, but you must have the same pricing set on your retailer site(s).

You choose your region first. You type in your Original Price. Then you choose your Deal Price, which can only be Free, 0.99, 2.99, or a converted amount from US currency (except India, which has Free, 65, 130, 195). Because all I have is the Kindle version of my book I entered $3.99 for all Original Price options.

Bottom line: this will vary greatly.

The 3rd step is Retailer Availability. It’s here where you will provide links to the book on Amazon, Barnes&Noble, Apple iBooks, Google Play, and Kobo.

In regards to Barnes&Noble, it specifically means the Nook book, so keep that in mind.

The next part is the Date of the promotion. It asks if your dates are flexible–a ‘yes’ or ‘no’ question. If you choose ‘no’, Bookbub gives you a Start and End date to choose from. The dates you provide must be the same as those found on your retailer site page(s).

There’s an optional Comments section… which I honestly don’t know what to do with. I’ll look at other author deals later and see what they chose to do with it.

And then… finally… the Estimated Fee.

bookbub - estimated fee

I know it looks scary. Let’s all calm down for a second, shall we? This is just a simulation. None of us have to cough up 400 anything.

In my example above, I’d only chosen the United States in my Pricing section, and if my Original Price was $3.99 and the Deal Price is $0.99.

I went back to change my Pricing section. If I only choose the U.K. – $100. Only Canada – $30. Only India – $10. Choosing all the regions, and keeping all the Original Prices at $3.99 and Deal Prices the one after Free… the fee is added together to make $540.

That was a lot of numbers. I apologize. Please keep in mind that in the snippet I provided above, I included the disclaimer that this is an Estimated Fee, and it could change. I personally don’t think it will, but you’re welcome to try for yourself.

side note According to a Partner FAQ post, Bookbub answered “Submitting your book for editorial consideration is free! We’ll only send you an invoice if your book is selected for a Featured Deal.” Of course, once it’s Featured, “Payment is due at least seven days before your scheduled Featured Deal” as said in this post.

So, What’s Next?

I don’t know.

I just submitted my ‘fake’ deal. It’s only to India, and I chose the Free option. The estimated fee was only $5. Of course, when I clicked ‘Submit’ nothing happened. I noticed an option to choose that said ‘This book is permanently free.’ I didn’t click it, and now I don’t feel like making another fake deal.

Maybe I’m playing a dangerous game….

So, that was my little spiel about Bookbub. Bit of a long post for a Saturday night, I know (of course, it could be Sunday by the time you’re reading, so…). It’s been a while since I put together a purposely-informative post, so I hope you’ve found this information useful… maybe check out the site and see what it can do for you.

I’ll be waiting to see what happens after my Author Profile is approved. I can’t make any changes to it until then.

I definitely recommend the site as a reader. You can choose your genre preferences, follow your favorite authors, and even choose specific retailers you want to buy from.

I hope this post has been useful in any sort of way.

Thank you for your time.







Author: Saffron Grey

"Saffron Grey" is a preferred pen name, something to be referred to online. Saffron wants to be cool. School is a full-time job, writing is a dream career, blogging---a hobby, and acting---a dream. To do all three at the same time is a challenge gladly accepted. Saffron lives in California with her mother, sister, and their dog, Pepe.

16 thoughts on “Bookbub”

    1. I’m sure I made it sound more complicated than it really is. >.< I bet there's an article somewhere that explains it much better than I did.
      Thank you for taking the time to read my post!


  1. Is this the same Bookbub that screens authors and their books before they’ll promote them? I gather a book or books have to have a minimum number of 5-star ratings on Amazon or Goodreads. And then the author must pay hefty amounts to be included in their lists. I’ve seen posts and comments by authors lamenting that they’ve never been able to get accepted by Bookbub or rejoicing that they have (while complaining about the cost). In other words, I’m surprised that all you have to do is set up an account and you’re in.


    1. From what I’ve learned so far, it’s free to set up an account–mine’s pending approval. It’s just an Author profile where you have your bio and books—nothing more than that. However, if you want to be “Featured”—and I assume this means your deals are included in the emails sent to subscribers—you have to submit a promotion deal and THEY approve or reject it. I have yet to experience their screening process, though it IS understandable that they’ll want to showcase popular ebooks—or ebooks that are growing popular. Writing is forever a competitive market.

      Liked by 1 person

      1. OK, that makes sense. I guess they will let anyone in the door, so to speak, but not invite them to the party unless they can jump through the hoops. 🙂 And no, I’ve never tried to get in myself. As you say, writing, or at least selling one’s writing is very competitive. Good luck!

        Liked by 1 person

  2. The bookbub profile is free but they like to look and see that the books you are ‘claiming’ are yours, I think. I’ve had a promo for Canada, GB and India which cost me about £50 at the time I think (November). That was for my free book. About 3,000 people downloaded it and around 60 of them enjoyed it enough to join my mailing list in the few weeks afterwards. I earned the money back in further sales and made a bit more on top. People who’ve scored one in the States have found it a game changer. I am pretty sure it was being flexible anout country that finally got me one. My book only had 50 reviews at the time.

    It was definitely worth it but I tried again and again before I got one. At least five times. 🙂

    Liked by 1 person

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